The Toyota IQ concept was created at ED2, Toyota's advanced European design studio in the south of France. The IQ concept was revealed at the 2007 Frankfurt Motor Show.Managing officer of Toyota Motor Corporation's Design activities, Wahei Hirai, says of the vehicle: "The IQ concept is designed to reflect and enhance the lifestyle of its owners. In an urban environment, people want to express themselves through dynamic and on-the-edge design, but at the same time rational factors such as size, functionality and CO2 emissions cannot be ignored.
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