In February, Rhys Millen Racing (RMR) approached Hyundai Motor America with a unique concept to introduce the all-new 2010 Hyundai Genesis Coupe to the aftermarket and racing enthusiasts prior to its spring 2009 on-sale date. The RMR-designed “Art of Speed” Genesis Coupe called for a vehicle with the visual impact to win awards at the 2008 Specialty Equipment Market Association (SEMA) Show while boasting sufficient performance to put the driver in the winner’s circle the following weekend. Backed by Rhys Millen’s reputation both on the track and in the aftermarket, Hyundai delivered its first prototype Genesis Coupe 2.0T to the RMR shop on August 8, allowing just 12 weeks of build time before the doors opened at SEMA in Las Vegas on November 4.
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