2014 Hyundai Mistra Concept

The Hyundai Mistra Concept made its debut at the Shanghai Motor Show. Hyundai plans to position the mid-sized sedan between the Sonata and Elantra in its lineup. With the Chinese market suddenly booming, the Korean manufacturer is grasping at all it can to increase its share in China, hence this being a China only model. The Chinese market hosts 1.3 billion people and its middle class is growing, making the market an important one for car manufactures. Thanks to China’s anti-Japanese-car sentiment, companies based in other countries – Korea included – have had a lot of success in the region. Hyundai is hoping to cash in on this with the Mistra.