For starters, it looks fantastic - like a compressed Porsche 911.
The front and rear bumpers have been widened by 30 mm, and the bulbous wheelarches stretched over 20in chrome-finished alloy wheels. There's also a front splitter and air intakes in the bonnet to feed the engine with extra oxygen.
At the back you'll find a diffuser and a decidedly unsubtle spoiler, plus no less than four exhaust tailpipes. In case you were wondering, that paint finish is called 'Serious Grey'. Serious indeed.
The Beetle R cabin boasts bucket seats, extra instruments and plenty of chrome highlights